Finding / 2026-07 / uk

Assistants often disagree on the leading brand

A pooled ranking can conceal substantial differences between assistants answering the same buying question.

Published
2026-08-14
Revised
2026-09-01
Author
Cleotic Research
Method
cleotic-visibility-method-v2
44.1%

eligible questions with a split winner

Denominator: 136 eligible questions

74.4%

average top-five overlap

Denominator: 90 eligible assistant-pair comparisons

6

assistants in the retained panel

Denominator: full-coverage assistants only

44.1% of eligible questions had no single brand leading across every retained assistant. The denominator is 136 questions with an eligible cross-assistant comparison.

Across 90 eligible assistant-pair comparisons, the average overlap between top-five brand lists was 74.4%. The pooled ranking is therefore a summary of different answer sets, not a result reproduced by each assistant.

Use the combined table as a market-level benchmark, then inspect assistant-specific rankings before deciding where a brand is consistently visible. These comparisons describe the fixed panel and question set; they do not predict future answers.