of tracked-brand appearances contained endorsing language.
Denominator: 80,572 brand appearances. Visibility is reported separately.
The CleoticAI brand visibilityreport
brands tracked in UK buying questions
sectors in the current panel
assistants with full coverage
usable answers in July 2026
Permanent overview / current selection
What assistants surfaced for UK buying questions.
In July 2026, the same 136 buying questions were scheduled daily for six retained assistants across 6 sectors. We analysed 25,264 usable answers, counting brand appearances, the language around them and the sources attached to them. The report describes observable output under this collection design.
A mention is not an endorsement
Every dot is a tracked brand. Visibility explains 8.3% of the variation in endorsement rate, so the two measures should be reported separately.
Point area represents appearance count. Hover or focus a point for its exact values. Sector filters change emphasis only and do not change the published correlation.
United Kingdom / July 2026 / Denominator: 100 tracked brands and 80,572 tracked-brand appearances / Method: cleotic-visibility-method-v2
View chart data as a table
| Brand | Sector | Visibility | Endorsement | Appearances |
|---|---|---|---|---|
| Adyen | Fintech | 6.7% | 54.3% | 313 |
| Barclays | Fintech | 26.9% | 10.6% | 1,251 |
| Checkout.com | Fintech | 6.4% | 42.5% | 299 |
| ClearBank | Fintech | 2.2% | 1.9% | 103 |
| GoCardless | Fintech | 13.4% | 51.4% | 624 |
| HSBC | Fintech | 24.7% | 12.9% | 1,146 |
| Moneybox | Fintech | 0.3% | 0.0% | 16 |
| Monzo | Fintech | 46.4% | 36.8% | 2,156 |
| OakNorth | Fintech | 3.2% | 21.8% | 147 |
| PayPal | Fintech | 24.4% | 30.7% | 1,135 |
| Revolut | Fintech | 48.1% | 36.3% | 2,235 |
| Starling Bank | Fintech | 53.5% | 42.3% | 2,484 |
| Stripe | Fintech | 21.5% | 48.4% | 1,001 |
| Tide | Fintech | 26.7% | 28.1% | 1,240 |
| TrueLayer | Fintech | 0.2% | 62.5% | 8 |
| Wise | Fintech | 25.3% | 45.4% | 1,175 |
| Zopa | Fintech | 1.0% | 34.0% | 47 |
| Clear Books | SME accounting | 2.3% | 10.7% | 84 |
| Coconut | SME accounting | 9.0% | 53.0% | 336 |
| Crunch | SME accounting | 18.1% | 43.2% | 671 |
| Dext | SME accounting | 3.5% | 10.1% | 129 |
| Ember | SME accounting | 1.1% | 58.5% | 41 |
| FreeAgent | SME accounting | 97.0% | 44.4% | 3,605 |
| FreshBooks | SME accounting | 10.5% | 28.3% | 392 |
| GoSimpleTax | SME accounting | 2.4% | 26.1% | 88 |
| KashFlow | SME accounting | 6.2% | 11.3% | 231 |
| QuickBooks | SME accounting | 98.2% | 33.7% | 3,650 |
| Nomisma | SME accounting | 0.2% | 0.0% | 8 |
| Pandle | SME accounting | 4.0% | 3.3% | 150 |
| Sage | SME accounting | 49.9% | 25.8% | 1,856 |
| Xero | SME accounting | 94.9% | 41.5% | 3,526 |
| Apperio | Legaltech | 2.2% | 26.2% | 80 |
| Avvoka | Legaltech | 6.4% | 18.1% | 238 |
| Definely | Legaltech | 9.8% | 17.8% | 365 |
| DocuSign | Legaltech | 38.7% | 13.7% | 1,439 |
| Genie AI | Legaltech | 4.8% | 12.4% | 178 |
| Harvey | Legaltech | 27.0% | 7.7% | 1,003 |
| Ironclad | Legaltech | 39.9% | 17.6% | 1,482 |
| Juro | Legaltech | 46.3% | 28.0% | 1,720 |
| Lawhive | Legaltech | 1.0% | 2.6% | 39 |
| Leah | Legaltech | 0.7% | 7.4% | 27 |
| Legl | Legaltech | 5.6% | 11.0% | 209 |
| LexisNexis | Legaltech | 20.0% | 6.7% | 742 |
| Luminance | Legaltech | 50.4% | 18.0% | 1,873 |
| Robin AI | Legaltech | 24.1% | 22.3% | 897 |
| Summize | Legaltech | 3.6% | 28.6% | 133 |
| Thirdfort | Legaltech | 4.5% | 1.8% | 169 |
| Thomson Reuters | Legaltech | 32.3% | 9.9% | 1,201 |
| Admiral | Insurtech | 24.3% | 17.8% | 947 |
| Aviva | Insurtech | 31.2% | 12.4% | 1,214 |
| By Miles | Insurtech | 21.7% | 21.5% | 845 |
| Cuvva | Insurtech | 30.6% | 16.2% | 1,194 |
| Direct Line | Insurtech | 49.8% | 15.4% | 1,940 |
| FloodFlash | Insurtech | 1.0% | 0.0% | 38 |
| Hiscox | Insurtech | 24.6% | 28.1% | 960 |
| Hometree | Insurtech | 0.1% | 0.0% | 4 |
| LV= | Insurtech | 14.3% | 9.0% | 558 |
| ManyPets | Insurtech | 31.9% | 17.8% | 1,244 |
| Marshmallow | Insurtech | 19.7% | 13.7% | 766 |
| Policy Expert | Insurtech | 3.5% | 8.1% | 136 |
| Superscript | Insurtech | 14.9% | 31.2% | 580 |
| Urban Jungle | Insurtech | 17.3% | 21.1% | 673 |
| Wrisk | Insurtech | 4.0% | 0.0% | 155 |
| YuLife | Insurtech | 3.3% | 2.3% | 128 |
| Zego | Insurtech | 26.4% | 11.3% | 1,030 |
| 100Green | Energy / EV | 2.3% | 27.1% | 85 |
| Aira | Energy / EV | 4.0% | 17.3% | 150 |
| British Gas | Energy / EV | 53.2% | 12.5% | 1,975 |
| E.ON Next | Energy / EV | 31.0% | 14.1% | 1,152 |
| EDF Energy | Energy / EV | 34.8% | 7.3% | 1,291 |
| Ecotricity | Energy / EV | 27.0% | 21.4% | 1,003 |
| Good Energy | Energy / EV | 25.6% | 23.6% | 950 |
| Hive | Energy / EV | 4.1% | 3.9% | 154 |
| OVO Energy | Energy / EV | 38.1% | 17.7% | 1,416 |
| Octopus Energy | Energy / EV | 91.8% | 32.2% | 3,411 |
| Ohme | Energy / EV | 18.5% | 38.3% | 687 |
| Pod Point | Energy / EV | 4.6% | 29.4% | 170 |
| ScottishPower | Energy / EV | 5.9% | 6.8% | 220 |
| So Energy | Energy / EV | 3.9% | 6.9% | 145 |
| Utilita | Energy / EV | 1.9% | 16.9% | 71 |
| Utility Warehouse | Energy / EV | 10.4% | 32.5% | 388 |
| myenergi | Energy / EV | 14.9% | 56.2% | 552 |
| BAE Systems Digital Intelligence | Cybersecurity | 5.9% | 15.8% | 329 |
| Callsign | Cybersecurity | 1.0% | 1.7% | 58 |
| ComplyAdvantage | Cybersecurity | 22.0% | 18.6% | 1,225 |
| CrowdStrike | Cybersecurity | 23.0% | 17.6% | 1,280 |
| CybSafe | Cybersecurity | 10.0% | 26.6% | 560 |
| Darktrace | Cybersecurity | 30.2% | 15.4% | 1,683 |
| Onfido | Cybersecurity | 31.9% | 22.2% | 1,778 |
| Featurespace | Cybersecurity | 15.8% | 10.7% | 881 |
| NCC Group | Cybersecurity | 10.8% | 23.1% | 602 |
| Okta | Cybersecurity | 2.1% | 2.5% | 118 |
| Palo Alto Networks | Cybersecurity | 10.0% | 9.5% | 558 |
| Panaseer | Cybersecurity | 1.8% | 6.1% | 98 |
| Quantexa | Cybersecurity | 5.6% | 16.9% | 314 |
| Ripjar | Cybersecurity | 0.3% | 5.3% | 19 |
| SentinelOne | Cybersecurity | 14.0% | 12.5% | 778 |
| Sophos | Cybersecurity | 21.2% | 17.6% | 1,181 |
| iProov | Cybersecurity | 2.5% | 2.9% | 138 |
| proofpoint | Cybersecurity | 14.3% | 14.3% | 798 |
Current-period evidence
Three findings to start with
of citations were classified as third-party.
48 citations in the selected period.
of 43 named platforms did not appear.
Observed absence does not establish its cause.
Latest analysis
All findingsFindings, not a dashboard feed
01A mention is not an endorsementVisibility and endorsement answer different questions. July’s collected answers show why both measures belong in a brand report.Read02Where AI assistants find their sourcesThe retained panel produced a small, concentrated citation set whose classifications require cautious interpretation.Read03Where retained citations appeared by sectorOnly two sectors recorded citations in the retained panel, so observed zeros and small denominators stay explicit.Read
Method
Read the limits with the result
See collection coverage, fixed panels, lexical rules, supported wording and the claims this evidence cannot support.
Read the methodYour site
Audit your visibility
Request a separate audit for your brand. The public report stays open without registration.
Start an audit