Finding / 2026-08 / uk

Provider leaders remained divided in August

A pooled ranking can conceal differences between providers answering the same buying question in August.

Published
2026-09-01
Revised
2026-09-01
Author
Cleotic Research
Method
cleotic-visibility-method-v4
41.9%

eligible questions with a split winner

Denominator: 136 eligible questions

69.7%

average top-five overlap

Denominator: 60 eligible provider-pair comparisons

5

providers in the retained panel

Denominator: the common July-August provider panel

41.9% of eligible questions had no single brand leading across every retained provider. The denominator is 136 questions with an eligible cross-provider comparison.

Across 60 eligible provider-pair comparisons, the average overlap between top-five brand lists was 69.7%. The pooled ranking is therefore a summary of different answer sets, not a result reproduced by each provider.

Use the combined table as a market-level benchmark, then inspect provider-specific rankings before deciding where a brand is consistently visible. These comparisons describe the fixed panel and question set; they do not predict future answers.