The CleoticAI brand visibilityreport
brands tracked in UK buying questions
sectors in the panel
AI providers covered
answers analysed so far
Introduction
What assistants surfaced for UK buying questions.
In August 2026, the same 136 buying questions were scheduled daily across five retained AI providers and 6 sectors. We analysed 20,152 usable answers, counting brand appearances and the language around them. Model upgrades remain within their provider series and are disclosed in the method.
A mention is not an endorsement
Every dot is a tracked brand. Visibility explains 9.5% of the variation in endorsement rate, so the two measures should be reported separately.
Point area represents appearance count. Hover or focus a point for its exact values. Sector filters change emphasis only and do not change the published correlation.
United Kingdom / August 2026 / Denominator: 99 tracked brands and 63,381 tracked-brand appearances / Method: cleotic-visibility-method-v4
View chart data as a table
| Brand | Sector | Visibility | Endorsement | Appearances |
|---|---|---|---|---|
| Adyen | Fintech | 7.3% | 33.2% | 268 |
| Barclays | Fintech | 22.8% | 9.3% | 836 |
| Checkout.com | Fintech | 8.2% | 35.1% | 302 |
| ClearBank | Fintech | 1.6% | 1.8% | 57 |
| GoCardless | Fintech | 12.2% | 44.5% | 449 |
| HSBC | Fintech | 23.2% | 13.5% | 852 |
| Moneybox | Fintech | 0.2% | 0.0% | 7 |
| Monzo | Fintech | 43.7% | 35.5% | 1,604 |
| OakNorth | Fintech | 3.4% | 22.2% | 126 |
| PayPal | Fintech | 23.1% | 24.3% | 848 |
| Revolut | Fintech | 45.9% | 32.2% | 1,688 |
| Starling Bank | Fintech | 52.5% | 41.3% | 1,929 |
| Stripe | Fintech | 20.7% | 44.9% | 759 |
| Tide | Fintech | 26.2% | 26.1% | 962 |
| TrueLayer | Fintech | 0.1% | 0.0% | 3 |
| Wise | Fintech | 24.8% | 41.6% | 910 |
| Zopa | Fintech | 1.9% | 41.4% | 70 |
| Clear Books | SME accounting | 4.2% | 25.8% | 124 |
| Coconut | SME accounting | 8.5% | 52.8% | 252 |
| Crunch | SME accounting | 15.0% | 41.3% | 445 |
| Dext | SME accounting | 1.6% | 14.9% | 47 |
| Ember | SME accounting | 0.7% | 50.0% | 20 |
| FreeAgent | SME accounting | 95.2% | 41.2% | 2,820 |
| FreshBooks | SME accounting | 8.1% | 30.0% | 240 |
| GoSimpleTax | SME accounting | 2.2% | 34.8% | 66 |
| KashFlow | SME accounting | 6.9% | 9.4% | 203 |
| QuickBooks | SME accounting | 98.3% | 31.1% | 2,912 |
| Pandle | SME accounting | 5.5% | 8.6% | 162 |
| Sage | SME accounting | 57.3% | 23.0% | 1,697 |
| Xero | SME accounting | 94.4% | 40.8% | 2,795 |
| Apperio | Legaltech | 2.1% | 24.6% | 61 |
| Avvoka | Legaltech | 5.6% | 22.3% | 166 |
| Definely | Legaltech | 12.1% | 19.4% | 360 |
| DocuSign | Legaltech | 38.5% | 11.3% | 1,145 |
| Genie AI | Legaltech | 6.1% | 8.8% | 181 |
| Harvey | Legaltech | 30.4% | 6.1% | 903 |
| Ironclad | Legaltech | 42.8% | 17.8% | 1,273 |
| Juro | Legaltech | 39.7% | 27.3% | 1,181 |
| Lawhive | Legaltech | 1.0% | 9.7% | 31 |
| Leah | Legaltech | 0.7% | 14.3% | 21 |
| Legl | Legaltech | 4.3% | 10.9% | 129 |
| LexisNexis | Legaltech | 17.4% | 6.8% | 517 |
| Luminance | Legaltech | 46.0% | 20.3% | 1,368 |
| Robin AI | Legaltech | 26.5% | 23.9% | 787 |
| Summize | Legaltech | 5.2% | 33.5% | 155 |
| Thirdfort | Legaltech | 4.3% | 0.8% | 129 |
| Thomson Reuters | Legaltech | 28.2% | 8.2% | 839 |
| Admiral | Insurtech | 23.1% | 17.8% | 732 |
| Aviva | Insurtech | 30.0% | 10.9% | 951 |
| By Miles | Insurtech | 26.2% | 18.2% | 828 |
| Cuvva | Insurtech | 31.1% | 12.9% | 984 |
| Direct Line | Insurtech | 47.2% | 13.7% | 1,493 |
| FloodFlash | Insurtech | 1.5% | 0.0% | 48 |
| Hiscox | Insurtech | 22.7% | 20.1% | 717 |
| Hometree | Insurtech | 0.1% | 0.0% | 3 |
| LV= | Insurtech | 15.0% | 9.9% | 474 |
| ManyPets | Insurtech | 31.7% | 18.4% | 1,003 |
| Marshmallow | Insurtech | 21.6% | 12.0% | 684 |
| Policy Expert | Insurtech | 2.6% | 7.4% | 81 |
| Superscript | Insurtech | 15.9% | 24.8% | 504 |
| Urban Jungle | Insurtech | 19.6% | 22.5% | 621 |
| Wrisk | Insurtech | 3.9% | 0.0% | 125 |
| YuLife | Insurtech | 3.9% | 2.5% | 122 |
| Zego | Insurtech | 25.2% | 6.8% | 799 |
| 100Green | Energy / EV | 2.6% | 36.8% | 76 |
| Aira | Energy / EV | 4.7% | 9.9% | 141 |
| British Gas | Energy / EV | 51.1% | 9.0% | 1,517 |
| E.ON Next | Energy / EV | 27.3% | 11.5% | 812 |
| EDF Energy | Energy / EV | 34.3% | 4.3% | 1,018 |
| Ecotricity | Energy / EV | 26.1% | 16.3% | 775 |
| Good Energy | Energy / EV | 26.3% | 17.5% | 781 |
| Hive | Energy / EV | 2.5% | 4.1% | 73 |
| OVO Energy | Energy / EV | 32.6% | 13.4% | 967 |
| Octopus Energy | Energy / EV | 91.1% | 30.0% | 2,706 |
| Ohme | Energy / EV | 17.5% | 38.0% | 519 |
| Pod Point | Energy / EV | 5.2% | 22.7% | 154 |
| ScottishPower | Energy / EV | 4.1% | 3.3% | 121 |
| So Energy | Energy / EV | 3.0% | 0.0% | 90 |
| Utilita | Energy / EV | 1.8% | 1.9% | 54 |
| Utility Warehouse | Energy / EV | 12.4% | 28.0% | 368 |
| myenergi | Energy / EV | 15.4% | 50.0% | 456 |
| BAE Systems Digital Intelligence | Cybersecurity | 5.6% | 12.7% | 245 |
| Callsign | Cybersecurity | 2.1% | 6.4% | 94 |
| ComplyAdvantage | Cybersecurity | 22.8% | 17.7% | 1,006 |
| CrowdStrike | Cybersecurity | 23.1% | 17.3% | 1,020 |
| CybSafe | Cybersecurity | 9.6% | 25.8% | 422 |
| Darktrace | Cybersecurity | 30.2% | 15.0% | 1,331 |
| Onfido | Cybersecurity | 29.9% | 20.3% | 1,319 |
| Featurespace | Cybersecurity | 16.8% | 11.3% | 742 |
| NCC Group | Cybersecurity | 11.8% | 19.7% | 519 |
| Okta | Cybersecurity | 2.7% | 1.7% | 118 |
| Palo Alto Networks | Cybersecurity | 9.3% | 5.4% | 409 |
| Panaseer | Cybersecurity | 2.0% | 5.6% | 89 |
| Quantexa | Cybersecurity | 6.3% | 18.7% | 278 |
| Ripjar | Cybersecurity | 0.9% | 0.0% | 40 |
| SentinelOne | Cybersecurity | 13.9% | 11.9% | 614 |
| Sophos | Cybersecurity | 19.6% | 15.7% | 866 |
| iProov | Cybersecurity | 2.6% | 5.3% | 114 |
| proofpoint | Cybersecurity | 14.9% | 12.4% | 659 |
Collection note. 928 scheduled runs produced no usable answer; no values were imputed. Response failures were concentrated on 13, 20 and 28 August.
Key findings from the latest period
of eligible questions had no single winner across every provider.
136 questions with an eligible cross-provider comparison.
average overlap between providers' top five brands.
60 eligible provider-pair comparisons.
Latest analysis
All findingsFindings, not a dashboard feed
01AI brand shortlists tightened in AugustBrand-heavy commercial answers persisted, but the average response made room for slightly fewer tracked brands.Read02There was no universal AI visibility trendGrok recorded the largest fall in brand breadth, while the other three model surfaces changed little.Read03Cross-model agreement is the movement worth investigating first15 tracked brands moved in the same direction on every continuously observed model surface.Read04GEO strategy should start with category structureAugust visibility ranged from entrenched multi-brand leadership in accounting to a fragmented cybersecurity field.Read05A changing model mix can move the score without moving the brandTwo valid August views pointed in opposite directions because new model surfaces entered after 8 August.Read06Three outage days can look like a month of lost visibilityAll 738 failed attempts in the fixed August panel occurred on 13, 20 and 28 August.Read07Not every available field deserves to become a KPIThe exported first-brand position sat almost exactly at one in both months, leaving too little variation for useful prominence reporting.Read08A mention still is not an endorsementVisibility and endorsement answer different questions. August’s collected answers show why both measures belong in a brand report.Read09Provider leaders remained divided in AugustA pooled ranking can conceal differences between providers answering the same buying question in August.Read
Method
Read the limits with the result
See collection coverage, fixed panels, lexical rules, supported wording and the claims this evidence cannot support.
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